According to MINDBODY, 30% of Americans were prioritizing integrative health pre-COVID-19, and the crisis has led to dramatic shifts in consumer behavior regarding health. Now, even more Americans are looking for ways to improve their health and boost immunity.

Thermal spas are popular in Europe and Iceland, and in Quebec alone, there are 52 thermal spas operating in urban and suburban locations.

Scandinative will serve adult populations in wellness-conscious markets, first in Washington D.C. and then in other locations. We are targeting large metropolitan areas where post-COVID, people are already clamoring to make wellness part of their daily lives, not relegate self-care to a spa weekend or rare treat.